Recently Published Articles
This is the third and final installment of my three-part series on YouTube for the Constant Contact blog. This article was picked up by Business 2 Community and Yahoo's Small Business Advisor. The article goes over everything one would need to do in order to get a YouTube channel bustling with relevant, useful content and tips to build an engaged audience.
"The most important thing you’ll need for a successful YouTube channel is probably something you already have — an understanding of who your audience is and what kinds of things they find valuable. Video content can help your branding efforts and show off your business expertise; but it’s also a great way to entertain, educate, and connect with people."
Topics: Google Webmaster Tools, Annotations, Playlists, Channel Art, Google+, Engagement, Content
Originally published on the Constant Contact blog, "Understanding YouTube Analytics" also appears on Yahoo's Small Business Advisor section and the Business 2 Community website. The article is a complete breakdown for all of the categories YouTube tracks metrics for.
"To help you make the most of this valuable tool, I've put together a step-by-step overview of YouTube Analytics, the different insights it provides, and how you can use the information available in your reports to improve your results."
Topics: Views, Demographics, Annotations, Traffic, Engagement, Subscribers, Likes, Shares, Favorites
This article was originally published on the Constant Contact blog. It also appears on Yahoo's Small Business Advisor section and the Business 2 Community website. I wrote the article to give people an understanding of the full process of uploading a video as well as all the settings and information one would need to know when uploading a video.
"In this post, I will walk you through the steps you need to follow to upload a video to YouTube, and introduce you to some valuable features YouTube has to offer."
Topics: Privacy Settings, Uploading, Titles, Tags, Descriptions, Thumbnails
This article was written for the Constant Contact blog in May 2014. It was featured as the "Content Hit of the Week" on Business 2 Community's Content Marketing Podcast. I wrote this article to help people make higher quality videos and avoid simple mistakes.
"But while it’s exciting to see so many business owners experimenting with creating video content on their mobile device, there are some areas where improvements can be made."
Topics: Mobile Video, Olloclip, StediCam, Smothee Camera Mount, Glif Clip, Audio, Editing
Written for the Constant Contact blog, this article also appears on Yahoo Small Business Advisor and Business 2 Community. I wrote this article with small businesses and nonprofits in mind and wanted to give some advice on using email to promote videos.
"Want to show off some new products? Want to personalize an offer or contest with a personal invitation? Include a video in your next email. It's easier than you might think."
Topics: Cameras, Apps, Video Length, Video Hosting, Thumbnail Images, Video Analytics